The #Kony2012 bandwagon: to jump or not to jump?

The problem with Invisible Children’s new documentary, KONY 2012, isn’t how it depicts Ugandan warlord Joseph Kony. They hit that nail on the head.

Kony has made a career of kidnapping children, forcing them to kill their own relatives, and conscripting them into his violent (and pointless) crusade. Kony has long since abandoned whatever shred of humanity was left in him and become a monster.

Invisible Children is right to demand Kony’s arrest and trial before the International Criminal Court.

The problem with #Kony2012 isn’t its relentless optimism, either. Far too many people have resigned themselves to the seeming inevitability of injustice. Invisible Children is defiant in its belief that we can do more than observe history; we can shape it. That’s something else they got right.

And the problem isn’t, as some have charged, that Invisible Children spends most of its money on advocacy rather than direct aid. To be sure, I think they gave the wrong impression in #Kony2012 when they characterized their work in Northern Uganda as follows:

We were committed to stop Kony and rebuild what he had destroyed. And because we couldn’t wait for institutions and governments to step in, we did it ourselves with our time, talent, and money. So we rebuilt schools. We created jobs.

That’s unfair to the many humanitarian groups who were active in Northern Uganda long before Invisible Children existed. And yes, Invisible Children should have been clearer up front that direct aid is a relatively small part of their work. Still, there’s nothing wrong with being an advocacy group. We need organizations that provide critical services to the poor, but we also need groups who speak out against the systemic causes of poverty and injustice.

The problem isn’t even that #Kony2012 oversimplifies the story, as its director Jason Russell acknowledged this week. The problem with #Kony2012 is fourfold:

1. It oversimplifies to the point of being misleading.

2. It arguably diverts attention from more pressing issues.

3. It could undermine Invisible Children’s stated goal of seeing Kony brought to justice.

4. Most of all, #Kony2012 inadvertently perpetuates the stereotype of impoverished Africans as voiceless, hapless victims who need us to come to their rescue.

Several thoughtful reactions to #Kony2012 have been written already — for example, this post from Matthew Paul Turner and this from Rachel Held Evans. For me, one of the best is this video from Ugandan journalist and blogger Rosebell Kagumire (which I found thanks to my friend Nina, a former colleague at World Vision UK):

From watching #Kony2012, you might get the idea that Kony’s fighters, the LRA, are as big a threat today as they were eight years ago, when Invisible Children first started shining a light on Kony’s crimes.

But that just isn’t the case. Kony and his forces left Northern Uganda in 2006. Since then, life has been returning to normal for the region. World Vision, which has rehabilitated more than 14,000 of Kony’s child soldiers since 1995, reports that the number of kids coming through its Children of War Rehabilitation Center has “dropped dramatically.”

#Kony2012 alludes to this fact when the narrator mentions that “the LRA began to move into other countries.” But take a good look at the image that comes onscreen at this point…

Kony 2012, YouTube

To me (and I think most casual viewers), this looks a lot like a map showing the extent of territory under someone’s control or influence. Which is misleading. Kony doesn’t control any territory. The LRA is a shadow of its former self, something Invisible Children fails to mention in its video. Most experts believe Kony has only a few hundred fighters left.

True, that’s still enough to cause mayhem. (And they have.) But the main narrative of #Kony2012 is about six years out of date.

In Kony’s absence, most of Northern Uganda has focused on rebuilding and reconciliation. So why is Invisible Children stuck in the past? Why aren’t they listening to thoughtful African voices who are warning against the danger of elevating Kony to celebrity status?

Some worry that #Kony2012 will backfire, sending Kony into hiding just as he might otherwise have been tempted to lower his guard. One advisor to the U.S. military command working with the Ugandan government to apprehend Kony said the video “couldn’t have happened at a more unhelpful moment.”

I wonder if this is the danger of focusing your organization on a single issue. Your whole reason for existence becomes tied up with the continued relevance of that issue. The infamous “night commutes” that put Invisible Children on the map have long since stopped. There is much to be done in Northern Uganda, but the focus on Kony is misplaced. Maybe Invisible Children needs to move on or expand their focus, harnessing their enormous potential for other worthy causes.

There’s also the question of working with the Ugandan military, the UPDF, to fight the LRA, something Invisible Children seems to advocate. The UPDF has used child soldiers, just like Kony. They’ve helped Uganda’s president, Yoweri Museveni, maintain an increasingly repressive grip on power. Can they really be trusted to protect the Acholi people of Northern Uganda, whom they’ve targeted for persecution in the past?

Sure, Kony makes a compelling villain. He is unambiguously evil. But there are bigger fish to fry in Uganda, much less other parts of the world. I wonder how much more could be accomplished if people like Jason Russell used their talents (and he has plenty to spare) to mobilize our generation to combat climate change or address some of the deeper structural issues that keep so many people in poverty.

Joseph Kony is an easy target — particularly because he’s so heinous. But because of Invisible Children’s video, he’s drawing attention away from far more deserving causes.

Finally, #Kony2012 inadvertently perpetuates an unfortunate stereotype of impoverished Africans as voiceless. While I think some of the criticism of #Kony2012 goes too far in painting it as yet another example of the “white man’s burden,” the film does appear to be driven by the assumption that Africans need us Westerners to give them a voice.

Which is a problem, because as Ugandan journalist Rosebell Kagumire put it:

If you’re showing me as voiceless, as hopeless, you have no place telling my story. You shouldn’t be telling my story if you don’t believe that I also have the power to change what is going on.

It’s not our job to be a voice for the voiceless, because we shouldn’t think of anyone as “voiceless” in the first place. There are times when we can use our voice to amplify the voices of others, but we should always tell their story on their terms, not ours.

There’s more to justice than caring. There’s more to it than even caring about the right things. KONY 2012 makes for a compelling emotional drama, but it falls well short of the hard work, careful thought, and — above all — respect for those we’re all trying to help that ought to characterize advocacy initiatives like this.


Update: Earlier this week, #Kony2012 premiered in Northern Uganda to an audience of thousands, many of whom are survivors of Kony’s terror. According to reports, their reaction was overwhelmingly negative — specifically, to the strategy of turning Kony into a celebrity and to the portrayal (or lack thereof) of Ugandans in the film. I believe it’s important to listen to what Ugandans are saying about a film and a movement that is largely supposed to be about them. Read more here.

9 thoughts on “The #Kony2012 bandwagon: to jump or not to jump?

  1. What about Laurent Nkunda, Bosco Ntaganda and, yes, an array of Presidents including, Francois Bozize of the Central African Republic, Uganda’s Musevevni and Rwanda’s Paul Kagame?
    Furthermore, there might be something sinister in the film’s proclamation that the United States won’t get involved in a conflict where “its national interests are not at stake” and then implying that Washington has bent to pressure and decided to intervene military to protect the civilian population.

    The reality of course, is that the hundred “advisors” are in fact part and parcel of AFRICOM’s more active strategy in the region.


  2. ————————————–EXTREME RED ALERT!——————————————-

    KONY’s a CON JOB.

    Funded by the ever sinister Rockefeller EUGENICS borg
    –this piece of slickly produced propaganda is obviously
    designed to pull your chain in favor of further capstone
    military invasions of resource rich third world lands.

    Seems KONY, such as he is, is the side show of a side show
    —but happens to be sitting on OIL and MINERAL rich

    SIDE NOTE: the iunelected, private corporate banking
    and EUGENICS borg UN saw some 7 MILLION Africans
    killed unde rtheri auspices —in Uganda alone!

    AS Hollywood, and media —an the Rockefeller-Gates-Rothchilds
    BURY without a trace ANY consciousness of the RED China Halocaust
    even as they exploit the slave labor –DON’T fall for the KONY set up.

    Finally, the narrator sounds like a TOTAL CREEP —an his
    manner as he exploits the children (–indeed, even his own!)
    –for emotional effect is creepioer still.



  3. It seems to me that people like Kony have aquired what Thomas Aquinas called “an alien nature”, that somehow they have become so mired in sin that they truly have a foriegn nature. We shouldn’t doubt Christ’s redemptive power, but it seems there are so many barriers….


  4. I think you have a good point. N.T. Wright also speaks about the idea that the prolonged oppression/exploitation of others (which is a form of denying the image of God in them) slowly chips away at one’s own ability to reflect the image of God…perhaps to the point in some cases where there’s nothing left. Perhaps this is the case with people like Kony. Still, I’d rather see him captured and jailed instead of killed or executed. Death short-circuits any hope of redemption/reconciliation, however remote it may be.


  5. I don’t just like this – I LOVE this. Thank you so much for offering a clear, thought-out, and balanced stance on the issue. I’m already sharing this with friends!


  6. Great post! I really agree with all your points – its so refreshing to read a criticism that doesn’t revolve around how their money is spent as an organization.


  7. Pingback: How Kony 2012 plays in Northern Uganda « Ben Irwin's blog

  8. Pingback: Think #BringBackOurGirls is the new #Kony2012? Here are 3 reasons to reconsider. | Ben Irwin

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s